Already we stumbled upon the last day working together as a group. Tomorrow is the big day that we (Cashmyra) are going to present our concept to Fraser, Bob and our fellow students. And what seemed like a small job, was actually still a whole day of work. Working off the last bits can be quite addictive so we all stayed till the end. Helping each other and finishing our own work.
– Thomas was getting us coffee –
We had to complete the final report for Fraser. Put everything up on the blog what we hadn’t shared before, and process the final feedback in our animation. There is no more need to show and tell what we did today since we are all posting our stuff individually. Even though we had to work hard and focus on our own stuff, we still had a good time. There were no argument or bad words. It was a pleasure working together in this group. What more can I say? Today was a good day.
One of my other learning goals for conceptualizing was to emphasize with our target group (TV production people). I’m curious how the target group will think about our concept, so not only Fraser. I (Olmo) chose to write a Scenario. In each keypoint of this scenario I wrote the feelings and thougths of the target group. Based on this info I created a Customer Journey ‘map’, or rather Customer Journey Scenario (CJS).
We want to use augmented reality to show our animation. Augmented reality is changing the way we view the world, or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones.
Thats what we want to use aswell. Since Fraser is in partnership with a company that also specializes in augmented reality we think it is a very viable option. Our concept is to increase the value of money. We think it is a solid idea to do change the banknote when you scan it. We can change the number (value) you can see on the banknote (which is a nice visual expression of our concept), and of course show our animation on top of the banknote. We wanted to make sure this could be done, even without his company.
I started with experiencing virtual and augmented reality myself to get a right impression. At the Makerspace in our school they have a Vive – https://www.vive.com/us/ -, a virtual reality device. Focussing on the augmented reality I started doing research on apps.
I looked into what app could realize our concept. I tried out a few different apps quite casually.
Altough I didn’t dive very deep in all five I soon discovered Aurasma was the most promissing tool for us. It supports pictures and video’s. It even provides sound. You can use a banknote (make sure the serial code is clear) as a ‘trigger’. Then you choose a layer, which in our case is the animation. And that’s it. If you use the app you just see ‘the reality’ around you, just like using your camera. But as soon as it detects the banknote you picked it starts with the animation. You can even choose where you want the animation to pop up. In our case on the banknote of course. I believe that if it’s possible for a student to create an augmented reality with just an app and an animation, it’s very realistic for Fraser to choose this way of presenting. Even more so if he works together with a company who can even make it way more appealing!
After we got the feedback from Fraser, Bob and other people we asked a few things needed to change. We needed to shorten the animation quite a bit, this was clear. There was no need for the mechanism explanations in the animation, Fraser will do that afterwards. So then Thomas made a new video and last monday, 23th of january, I did my evaluation round. This made sure we had our last workday to tweak and perfect our animation before the final presentation. I asked around at animation experts, and just regular adults (who would watch the show). The adult were not really a problem to get to, but the animation experts were. Of the four I approached, only one had time to review it.
I just showed them the animation. I wanted to make sure they understand it without any introduction. Then I asked for their opinion.
Adult 1 – Ineke Daalders
Ineke really liked the music. She did think it was too loud since she couldn’t understand everything Thomas was saying in the voice over. Overall she found it very entertaining and energetic. She suggested we used a little more colour.
Adult 2 – Robin Borsboom
Robin was also positive. She thought it was some kind of commercial and thought it really needed some explanation (without knowing that is part of Frasers presentation). Overal she liked the music and the voice. Although it was not loud enough. She also liked the way the illustrations were drawn.
Adult 3 – Jan Dorssen
Jan was a little sceptical. He thought everything went too fast. He did liked the music but it was too loud in his opinion. When I showed it again he understood it was somekind of promotion. He thought it was cleverly done but he preferred a more calm way of advertising.
Animation Expert – Jimmy Scholten
Jimmy thought the music was fine for starters, but also Jimmy said we had to tune down the music a bit to hear what the voice over was saying. He liked the illustrations but he thought they were a little bit minimal. He gave us the advise that by just adding a few more banknotes at the beginning or at the t.v. scene, the whole thing becomes more alive. He also helped picking out audio effects like the sound of money ‘flapping’ on the screen. Jimmy also told me he thought it was still a bit dark-ish and we just had to crank up the brightness a little bit to really make the colours more come out.
I think we had some great feedback. Except that Jan didn’t really like it I think overall the people that are willing to watch this show can appreciate it. Also Jimmy really helped us out. Thomas will be turning the music volume a bit down so you can hear the voice over more clearly. He is going to be adjusting the brightness so it’s less dark and more happy. Also thomas is increasing the number of banknotes in the video to make it more spectacular. And last but not least, the sound effects will be implemented. In the end I think we will have a pretty neat video!
Alright. Yesterday we made quite some progress. Today we did alot more. I already talked about our tasks we did and were going to do. Today Cashmyra finished up our illustrations. Thomas completed our animation. Janaki did her research part. I (Olmo) wrote the presentation script for fraser. This time we will upload our work of the day individually. You can find the script here:
Since last week we were too busy with our other courses so we decided we focussed on them for one week. This week we planned two full days to work together in one space for maximum efficiency. We started with creating a to do list.
So after we made clear who had to do what, we made a start. Before we started to work individually we sat together to talk about the animation. We made a few shots for a storyboard. With those visuals we started to write the script. With the rough script we created some more visuals. With those visuals we enhanced the script and so on.
Then we started to work on our own. Cashmyra is busy finishing the illustrations for the animation and Thomas is already starting with our final animation. Janaki started with her research. I (Olmo) worked a little more on the script and the explanation of the concept. Tomorrow we will meet again.