Design review

Design review

Systematic, comprehensive, and documented analysis of a design to determine its capability and adequacy to meet its requirements. A design review also serves to identify present and potential problems. (businessdictionary.com)

In this design review I will thoroughly analyse our first animation for Banknote Bingo. This is still a prototype (moving storyboard) but I will look into further improvements. Whilst doing this, I will keep our concept in mind.

The animation is too long. We received this feedback from Fraser and we agree on this. Before we are going to change anything, we have to take a closer look to the actual animation.

The background in the animation is grey and this needs to change. It is not completely clear that this video is about augmented reality. We have to find a way to make it more convincing that the animation is what you actually see on a phone screen. We have to create a more realistic background. By using augmented reality, we enhance our concept because you can take an actual banknote from your wallet and start an animation.

The animated 20 euro bill looks very good and realistic. The way the value is actually changing works really well. By keeping the 20 euro bill look, instead of changing it into a pile of money, it really enhances the concept ‘’changing the value of money’’.

The part of explaining the gameshow will be skipped. Our concept is not about explaining the gameshow, it is about taking an USP and enlarging this USP.

If we look at the people at home, watching tv, they all look the same at this moment. This works perfectly for a prototype because it is clear that we see people. In the final design it is important that people can relate to the people they see. We have to depict individuals, both male and female and give them different looks. This way, it will give viewers the feeling that they can be the ones watching the show.

Zooming in on the small details of a banknote does not work with the animation as augmented reality. We need to find another way to show the numbers clearly.

It is nice to have a relevant voice over. When the animation is going to be shorter (we have to brainstorm on this together), the voice over has to change as well. We could also make the animation more interesting by using sound effects and/or music.

People do have to be aware of the fact that they need to turn the sound on. We have to rely on the application that people are using to see augmented reality. There must be some kind of a reminder.

In the animation we see a €20 banknote. What happens if you only have €5? The animation should work with every type of banknote. Also, the animated banknote should be a real banknote with just the numbers changing in a realistic way.

Evaluation Olmo

After we got the feedback from Fraser, Bob and other people we asked a few things needed to change. We needed to shorten the animation quite a bit, this was clear. There was no need for the mechanism explanations in the animation, Fraser will do that afterwards. So then Thomas made a new video and last monday, 23th of january, I did my evaluation round. This made sure we had our last workday to tweak and perfect our animation before the final presentation. I asked around at animation experts, and just regular adults (who would watch the show). The adult were not really a problem to get to, but the animation experts were. Of the four I approached, only one had time to review it.

I just showed them the animation. I wanted to make sure they understand it without any introduction. Then I asked for their opinion.

Adult 1 – Ineke Daalders

Ineke really liked the music. She did think it was too loud since she couldn’t understand everything Thomas was saying in the voice over. Overall she found it very entertaining and energetic. She suggested we used a little more colour.

Adult 2 – Robin Borsboom

Robin was also positive. She thought it was some kind of commercial and thought it really needed some explanation (without knowing that is part of Frasers presentation). Overal she liked the music and the voice. Although it was not loud enough. She also liked the way the illustrations were drawn.

Adult 3 – Jan Dorssen

Jan was a little sceptical. He thought everything went too fast. He did liked the music but it was too loud in his opinion. When I showed it again he understood it was somekind of promotion. He thought it was cleverly done but he preferred a more calm way of advertising.

Animation Expert – Jimmy Scholten

Jimmy thought the music was fine for starters, but also Jimmy said we had to tune down the music a bit to hear what the voice over was saying. He liked the illustrations but he thought they were a little bit minimal. He gave us the advise that by just adding a few more banknotes at the beginning or at the t.v. scene, the whole thing becomes more alive. He also helped picking out audio effects like the sound of money ‘flapping’ on the screen. Jimmy also told me he thought it was still a bit dark-ish and we just had to crank up the brightness a little bit to really make the colours more come out.

I think we had some great feedback. Except that Jan didn’t really like it I think overall the people that are willing to watch this show can appreciate it. Also Jimmy really helped us out. Thomas will be turning the music volume a bit down so you can hear the voice over more clearly. He is going to be adjusting the brightness so it’s less dark and more happy. Also thomas is increasing the number of banknotes in the video to make it more spectacular. And last but not least, the sound effects will be implemented. In the end I think we will have a pretty neat video!

Evaluating the moving storyboard – Thomas de Gilder

Fraser

Last week we had another meeting Fraser. We got the change to get some feedback on the prototype we made. We had a couple of things we wanted to know about the current prototype:

– What does he think about the augmented reality application?
– Is the information we are giving detailed enough or too detailed?
– Is the message clear enough?

After presenting the moving storyboard to Fraser he was really enthusiastic about it. He liked the way we used the augmented reality and he thought it was original. Of course there where also a few things we had to change. He thought it was too much information about the game show itself. It should have been more focused on the unique selling points of Banknote Bingo. He was for example talking about the final round where the contestant is going to choose between the containers. Fraser said this was too detailed. Also when the video is going into detail too much it will get confusing for people who don’t know anything about it.

Evaluating with other people
After the feedback from Fraser I wanted to get some reactions from people that don’t know anything about the show. I was wondering if they would understand it and where things where going wrong. I asked a few friends to come over and have an open-minded vision on it. I did choose friends that know something about graphic design so they could also give feedback on that part.

I wanted to think trough what I was going to say to them before I showed them the video. It is important that they have an open-minded look at the video. I decided that I would tell them that the video is for a new television format. I also told them how we where going to use augmented reality in this concept.

After showing them I was just letting them do the talking and I would ask questions afterwards. The thing I heard the most was that the video contain quite some information and therefore made it unclear. Especially the part with the decimal point. This isn’t a coincidence because Fraser also talked about that.

They thought the animations and illustrations could be a bit more exciting but that also because it is just a prototype.

Overall they thought it was a good video and most important they where enthusiastic. That is exactly what we want to achieve with the target group. It is not that important for this evaluation but they did say they where going to watch the show if it would be on air. They would even go to the bank to get banknotes.

Conclusion
We have to make some changes. The order of the video probably has to change completely so we need to make a new storyboard and start making the video afterwards. They key is to make the broadcaster enthusiastic about the format by showing them what the unique selling point of the show is.