Design review

Design review

Systematic, comprehensive, and documented analysis of a design to determine its capability and adequacy to meet its requirements. A design review also serves to identify present and potential problems. (businessdictionary.com)

In this design review I will thoroughly analyse our first animation for Banknote Bingo. This is still a prototype (moving storyboard) but I will look into further improvements. Whilst doing this, I will keep our concept in mind.

The animation is too long. We received this feedback from Fraser and we agree on this. Before we are going to change anything, we have to take a closer look to the actual animation.

The background in the animation is grey and this needs to change. It is not completely clear that this video is about augmented reality. We have to find a way to make it more convincing that the animation is what you actually see on a phone screen. We have to create a more realistic background. By using augmented reality, we enhance our concept because you can take an actual banknote from your wallet and start an animation.

The animated 20 euro bill looks very good and realistic. The way the value is actually changing works really well. By keeping the 20 euro bill look, instead of changing it into a pile of money, it really enhances the concept ‘’changing the value of money’’.

The part of explaining the gameshow will be skipped. Our concept is not about explaining the gameshow, it is about taking an USP and enlarging this USP.

If we look at the people at home, watching tv, they all look the same at this moment. This works perfectly for a prototype because it is clear that we see people. In the final design it is important that people can relate to the people they see. We have to depict individuals, both male and female and give them different looks. This way, it will give viewers the feeling that they can be the ones watching the show.

Zooming in on the small details of a banknote does not work with the animation as augmented reality. We need to find another way to show the numbers clearly.

It is nice to have a relevant voice over. When the animation is going to be shorter (we have to brainstorm on this together), the voice over has to change as well. We could also make the animation more interesting by using sound effects and/or music.

People do have to be aware of the fact that they need to turn the sound on. We have to rely on the application that people are using to see augmented reality. There must be some kind of a reminder.

In the animation we see a €20 banknote. What happens if you only have €5? The animation should work with every type of banknote. Also, the animated banknote should be a real banknote with just the numbers changing in a realistic way.

Research on concepting

Generating an idea is not that difficult and Janaki already did a lot of research on brainstorming.

You have an epic idea. Which steps do you have to take to turn it into a medium independent concept? As a CMD student, especially whilst doing the Concept Design specialization, it is important to be able to do this but also to be able to notice the difference between an idea and a concept. Since we are still struggling with this sometimes, I decided to look further into this.

Copy and Concept is a book mainly focused on communication and campaigns. The writers explain that concepts are necessary to enhance a brand. They define concepts in two different types.

A concept in the broader sense:
The overall idea about the essence of the brand and its meaning in people’s live, which recurs in all the communication about the brand. This is quite close to the brands vision, mission and image.

A concept in the narrower sense:
Creative concept to include all communications within a campaign. It takes an USP and is linking this to an aspect that is not related to the product. Like a benefit, a symbol or different meaning.

This is the kind of concept we need for Banknote Bingo.

After generating loads of ideas in the brainstorm it is time to combine these ideas, evaluate them and finally make a selection. Does the concept fit the briefing? Is it relevant? Does it target the right people? Is it distinctive? Is it consistent?

A good concept:

  • Is asking for attention
  • Fits well with the brand
  • Fits the theme of the campaign
  • Has added value towards the brand
  • Fits the target group
  • Is developable and quite timeless
  • Is translatable into different kinds of media

So the only way to turn an idea into a concept is by using this ‘’a good concept’’ list as a sort of checklist.

Everything fits our concept ‘’changing the value of money’’.

 

SOURCES

Thobokholt, B., Waal, B. de, & Westbeek, M. (2012). Copy & Concept (4e ed.). Amsterdam, Nederland: BIS Publishers.

Illustrations

So today I worked on making illustrations in Illustrator, based on the previous design made by Olmo.

I’m not the best friends with Illustrator, but I manage to get around.

Also, these flat design like characters are not really comparable to my normal style, but it does fit the animation perfectly. So first I looked a little bit into flat design characters and I started designing. Half way through I asked some feedback from my group members, it was nice to work together in the same space, and these are the results!

televisie-versie-2-win
televisie-versie-2

I made the ‘win’ version because we decided that one character needed to stand up and cheer, so Thomas gave me instructions on how he needed the arms in a separate layers etc.