Concept

First we decided that we all would come up with 10 concepts on our own that we could discuss later. Monday 28 – 11 we sat together and started sharing. These are most of the relevant concepts:

  • Give pizza to tv producers, because food is beautiful.
  • A pizza deliverer receives cash and with this cash he becomes rich by winning money. – The concept is showing scenarios of people who have cash and become rich with this in a commercial for the tv show.
  • Send pizza to the producers with the explanation of the game in the box. – concept; Send all the tv producers something where the explanation of Banknote bingo is attached in a fun way.
  • swimming pool with money
  • money in a frame
  • catwalk
  • lapdance
  • Stripclub; strippers have cash in their panty’s and they can win money with this
  • present with a pilot commercial
  • locker full of money
  • Dagobert Duck
  • bank
  • The vaults of a bank are all empty because of the show. All the cash is in the homes of the people
  • Pilot episode (half) live – the producers use their own money to play the game
  • A unlimited amount of tickets in a lottery; the mechanism in 1 sentence.
  • Money makes Money
  • Time is money → watching the show = win/ gain
  • jesus; creates 2000 from a 20 euro banknote (can also be an illusionist)
  • Present in a song. intro number for the tv show
  • act it out
  • holograms
  • Presenter presents the tv show (to the tv producers)
  • Act it out on the street with people who can win money = target audience. film this and show to tv producers that the people are already enthusiastic
  • Studio setup → invite the tv producers to you
  • Virtual Reality; walk through the studio or the pilot episode
  • Celebrity presents to the tv producers
  • Kidnap the tv producers and put them in a pilot episode of the tv show. = let them experience the tv show (be in the tv show) in an unexpected way
  • Present in a way without talking
  • Present it on the moon
  • The target audience presents it – show enthusiasm
  • Illusionist robs a bank + the bank notes have the tv program on them
  • numbers
  • Board Game
  • interactive installation
  • musical
  • banner behind airplane with explanation of the tv show
  • present with a podcast
  • change the worth of paper money.
  • game during pitch
  • give people money on the street
  • animation
  • film
  • invite the people over
  • have a party
  • make a small model of the show
  • cook for them
  • invite the producers over for a live show with audience – to show them the experience and how the audience reacts to the show
  • write a novel
  • Write a comic
  • Go on holiday
  • Make banknotes with 4 digits on them
  • When going out save money for the tv show
  • When is a chill moment when you can watch it?
  • Eat together with the tv producers to make them feel the family feeling and on the tv in the living room is playing banknote bingo. Concept = experience the tv show in the home of a family
  • special christmas show
  • december is a month with a lot of expenses. Winning money can help with getting gifts for your family. December = being together with your family, generosity, good mood
  • Santa Claus
  • Presents
  • Commercial; poor man with 10 euro’s who wants to buy a doll for his daughter for christmas. Watches banknote bingo instead and buys 1500 dolls for his daughter.
  • put it on the table
  • take out your cash

Afterwards we narrowed it all down to 10 concepts that we liked the most. We also described them a little bit more:

10 Concepts

  1. Time is money → watching the show = win/ gain
  2. Showing scenarios of people who have cash and become rich with this in a commercial for the tv show. To grab their attention.
  3. A pizza deliverer receives cash and with this cash he becomes rich by winning money. – Send pizza to the producers with the explanation of the game in the box. – concept; Send all the tv producers something where the explanation of Banknote bingo is attached in a fun way. = commitment + consistency
  4. (Accidently) Giving away your chance of winning money. (medium= Stripclub; strippers have cash in their panty’s and they can win money with this).
  5. Pilot Commercial. To explain the concept in a convincing way with a commercial.
  6. The vaults of banks are all empty because of the show. All the cash is in the homes of the people.
  7. convincing the tv producers by showing that people like it (on the street). Act it out on the street with people who can win money = target audience. film this and show to tv producers that the people are already enthusiastic.
  8. Let the tv producers experience the show, as an audience or to be in the show. (Studio setup, make the show with live audience → invite the tv producers to you.  or VR)
  9. Changing the value of money. (Create 2000 from a 20 euro banknote. Jesus is/or an illusionist) Banknotes with 4 digits on them
  10. Banknote bingo is a party

So then we had to pick three concepts that we are going to present to Fraser. It was a classic ‘Kill your darlings’ scenario but in the end we chose these three:

Top 3 concepts:

  1. Giving away your chance of winning money.

(medium= Stripclub; strippers have cash in their panty’s and they can win money with this).

  1. Time is money.

(Watching the show = win/ gain.)

  1. Changing the value of money.

(Create 2000 from a 20 euro banknote. Jesus is/or an illusionist. Banknotes with 4 digits on them)

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